By Andrew Nsoseka
Nestlé Cameroun unveiled its latest NIDO upgrade on April 24, 2025, which has improved product quality and packaging. Apart from the product upgrade, the cherished milk powder brand that has been nourishing families across Cameroon for many years also received fresh packaging, which has been redesigned to meet the company’s environmental ambitions. As such, the new packaging is more environmentally friendly.
The new improved NIDO and its new packaging were unveiled to the press at an event at Nestlé Cameroun’s factory in Bonaberi, Douala. During the event, theNestlé team, led by Virgil Fendzi, the Dairy Category Manager for Central Africa, alongside Moka Ndolo Lisette,who is in charge of Communication and Public Affairs at Nestlé, and other stakeholders in the company, coordinated the exercise.
The initiative highlights Nestlé’s commitment to providing nutritious product offerings and its ongoing efforts to minimise the environmental impact of its products.
The repackaged NIDO presented to the media comes with a visually appealing look and an easier-to-recycle plastic. It also displays the key nutritional information, including the iron content, to ensure that consumers and caregivers are aware of the specific nutrients NIDO is fortified with and their benefits. At the event, Nestlé revealed that it increased NIDO’s iron content by 3 percent. They also revealed that the sugar level was also dropped to make consumers healthy.
The team said the very strategic and visible information on the new packaging will empower parents and caregivers to make informed choices about their child’s nutrition by choosing NIDO.
The team stated that Nestlé is dedicated to supporting good nutrition for the growth, development, and protection of school-aged children. It revealed that NIDO distributes more than three million enriched portions annually in Central and West Africa. “The brand thus actively contributes to strengthening the way our children acquire and use knowledge, their reasoning abilities, problem-solving skills, and memory enhancement,” Nestlé said.
Commenting on the newly unveiled NIDO product and its environmentally friendly packaging, Aboubacar Coulibaly, Managing Director of Nestlé, noted that this is all done in line with current environmental challenges “This initiative underscores our responsibility towards the planet and our desire to contribute to a more sustainable future for generations to come, while providing quality nutritional solutions,” Coulibaly said.
NIDO also presented its new “Changemakers” campaign. The company said this initiative aims to raise awareness among parents about the importance of developing values such as confidence and curiosity in their children, as well as an interest in environmental protection. By cultivating these qualities, they prepare young people to become adaptable and capable of driving skills.
“With the world changing at a fast pace, it is important that parents instil in their children not only traditional values like obedience and respect but also core values such as curiosity and honesty to enable them to make positive changes in their communities,” said Virgil Fendzi, who is also the Director of the NIDO brand in Central Africa.
At the end of the NIDO unveiling event, Nestlé Cameroun said it is inviting consumers, partners, and stakeholders to join this journey that combines good nutrition and sustainability. They also called on all to support initiatives that promote effective waste management, for a healthier environment, which in turn will translate to healthier communities and its people.
