DearYou, an international women’s health awareness programme of The DEAR Foundation Switzerland, has announced a partnership with Cameroonian journalist and women’s rights advocate, Comfort Mussa, who will serve as a volunteer Ambassador for the initiative.
The collaboration marks a significant step in DearYou’s growing presence in Central Africa, where organisers say trusted local voices are essential to fostering informed and culturally sensitive conversations around women’s health.
Cameroon’s bilingual landscape and vibrant media space are seen as strategic assets in this effort. By working through established communication channels, including radio, television, print and online platforms, DearYou aims to make clear and accessible health information available to women in ways that reflect local realities.
As a DearYou Ambassador, Comfort Mussa will engage with media houses, participate in public events and facilitate community discussions designed to strengthen women’s health literacy. Her role will centre on encouraging women to seek accurate information, recognise early symptoms of health concerns and understand when professional medical advice may be necessary.
“Access to trustworthy health information is essential for women’s dignity and autonomy,” Mussa said in a statement released on Tuesday. “DearYou’s approach aligns closely with the realities women face in Cameroon, where dialogue, trust and cultural sensitivity are fundamental.”
A representative of The DEAR Foundation Switzerland underscored the importance of community-led engagement in the initiative’s expansion strategy.
“DearYou is built on listening and working through trusted local voices,” the representative stated. “Our collaboration with Comfort Mussa reflects our commitment to supporting women with respectful, accessible information while recognising and strengthening existing community leadership.”
Gradual, Ambassador-Led Engagement
According to organisers, DearYou’s activities in Cameroon will evolve gradually through voluntary, Ambassador-led efforts rather than large-scale institutional rollouts.
Current and planned activities include sustained media engagement across multiple platforms, participation in Women’s Month events and women-focused conferences, as well as the facilitation of community conversations through established local and regional networks.
The initiative will also involve the dissemination of informational materials and the promotion of the DearYou mobile application, which provides structured and easy-to-understand health guidance.
Stakeholders emphasised that the project is intended to complement – not replace the work already being done by local organisations and individuals active in women’s health, education and empowerment. By reinforcing existing structures and partnerships, DearYou hopes to strengthen community-based awareness efforts rather than duplicate them.
A Global Network for Women’s Health Literacy
DearYou describes itself as a global initiative dedicated to improving women’s access to clear and culturally adaptable health information. Through its free mobile application and an international network of volunteer Ambassadors, the programme seeks to promote awareness, early detection and informed dialogue around women’s health issues.
The DearYou app is available at no cost and in multiple languages. It is designed to help women make informed health decisions by offering structured information that is easy to navigate and understand. Users can learn to recognise symptoms, determine when medical consultation may be advisable and access trusted support resources.
Beyond Cameroon, DearYou is active across Africa, Latin America, Europe and Asia through its network of volunteer Ambassadors and institutional partners. These representatives contribute to awareness campaigns within their own communities and professional networks, tailoring communication to local contexts.
For Cameroon, the collaboration with Comfort Mussa signals an approach rooted in partnership and cultural sensitivity. By combining global resources with local expertise, DearYou aims to foster a more informed and empowered generation of women equipped with the knowledge needed to make sound health decisions.
As awareness efforts begin to take shape in the months ahead, stakeholders hope the initiative will help bridge information gaps and encourage open, constructive dialogue on women’s health across the country.
