The world’s largest bare knuckle boxing organization, BKB, has strengthened its executive leadership team with the appointment of veteran global sports executive Loren Mack as Chief Marketing Officer and Executive Vice President of Strategy.
Mack’s appointment was confirmed on Wednesday, July 15, as the combat sports organization accelerates its global expansion strategy, with Cameroon identified as one of its key target markets in Africa.
“Global expansion isn’t just about reaching new markets—it’s about creating meaningful opportunities,” Mack said, highlighting the African continent, particularly Cameroon, as a priority for the organization.
“Cameroon is a great example of the incredible talent emerging from Africa, producing elite fighters and world champions who have competed at the highest levels of combat sports,” he said.
“We believe there’s a deep pool of fighters ready for the global stage, and BKB is committed to discovering new stars, building our roster, and expanding our presence in Cameroon and throughout the continent.”
Mack brings more than two decades of executive leadership experience in building some of the world’s leading combat sports brands. In his new role, he will oversee BKB’s global brand strategy, audience and content growth, broadcast and streaming marketing, live event demand generation, and marketing initiatives supporting the organization’s sponsorship and partnership portfolio.
As a member of the senior leadership team, he will also help shape BKB’s corporate strategy while playing a key role in driving the organization’s long-term growth and enterprise value.
BKB Chief Executive Officer David Tetreault said the organization has experienced remarkable growth in recent years and is assembling an executive team capable of taking it to the next level.
“Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports,” Tetreault said.
Mack joins BKB from the Professional Fighters League (PFL), where he most recently served as Senior Vice President of Corporate Communications. During his tenure, he played a central role in the organization’s international expansion, providing strategic leadership across marketing, brand development, investor relations, commercial partnerships, media rights, and business strategy.
Before joining PFL, Mack held executive leadership positions at ONE Championship and began his career with the UFC during one of the organization’s most transformative periods.
Over the course of his career, he has led global initiatives spanning marketing, media, athlete development, sponsorship activation, business development, and international expansion across North America, Asia, Europe, the Middle East, Africa, and Latin America.
